Neya translated means the intrinsic value to do good. The idea behind Neya was to create something new, something that served its purpose and people -not to just be in the spotlight. In keeping with the integrity of the platform the brand is black and white. Any photographs of people on the platform are and will continue to be black and white as we believe that charity has no face and should remain unseen. The colors you will find on the platform all represent SDG colors. Each campaign ,target and goal are based on the sustainable goal color, and the awareness it is trying to bring. Neya aims to educate people on sustainable development through its work. It is important to show our community how they can make a difference, and how the world is changing, not just politically but developmentally. We are all citizens of the world and as a citizen and member of a community and country we feel it is our role to do our part.