Chi, one of Egypt’s leading beauty industry with its values based on“Education,
Environment, and Ethics” has quickly reacted to the global pandemic of Covid-19 by releasing its first hand sanitizer line. Chi’s hand sanitizer consists of 70% alcohol to ensure the killing of germs, bacteria, and most importantly the virus. Chi has thoughtfully donated a generous amount of its hand sanitizers to Neya to distribute to the underprivileged communities in order to guarantee the safety of those who cannot afford it. Chi’s hand sanitizers are being distributed to families, communities, and organizations in different governorates.
CHI x Neya
CHI partnered with Neya on its Mother’s Day 2020 Event. The event took place in Dar El Habayeb – Elderly House, where CHI staff members gave a hair makeover to the underprivileged women at the shelter. CHI’s ushers provided hairstyling services to the women using their unique blow dryers and straighteners. They crowned each woman with the look that will make her most confident.
The company was founded in 1986 by Farouk Shami a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics.” Dr. Shami created the world’s first ammonia-free hair color and is the owner of 23 patents and counting. He was also the first to use silk proteins in the creation of BioSilk Silk Therapy Line and invented the very first CHI Ceramic Hairstyling Iron. He is known for revolutionizing the hair industry with NASA technology while creating a safer and healthier workplace and environment for both stylists and consumers.
Systems Egypt, established in 2005, is the sole agent of CHI® and BioSilk® hair care lines in
Egypt and Africa. Our product lines are dedicated to the professional market as well as end
consumers. We give back to the community through our CHI Academy where we teach hairdressing techniques to either hairdressers or any individuals interested. This gives the perfect opportunity to whoever wishes to start a new career and become a hairdresser. All classes are on a weekly basis and are free of charge.