Egypt is currently facing a water shortage and expected to face an absolute water scarcity in 2025 as reported by the U.N. Save Egypt’ s Water is an initiative that focuses mainly on raising awareness of the Egyptians about the risk of water scarcity expected in Egypt , hoping to change their behavior when it comes to water consumption and usage habits. We have been placing stickers with key messages around bathrooms in clubs & restaurants, giving sessions at schools, corporates & factories and sharing ideas on social media to reduce the daily water use. We lead and take parts in events that allow us to reach more and more people with our messaging. We want to leverage on the power of communication on social media, social hubs (Schools, universities, factories etc.) and social events in order to influence behaviors. On social media, we will be activating heavily till end of year with challenging and engaging activations to our audience, so that we can all #saveegyptswater. Stay Tuned!